PETER KRIFF, CREATIVE DIRECTOR

Peter offers over 22 years of concept development, marketing, and planning experience to help clients reach and exceed their goals. He specializes in managing integrated marketing campaigns, strategic planning, image and brand development and public outreach efforts.

As a creative director, designer, and media producer, he has won numerous awards on both the regional and national levels. Peter’s client experience ranges from public health issues to corporate communications. Broad experience across these categories, which include, travel and tourism, captive insurance, banking, healthcare communications, festival marketing and public advocacy enable a PDI to take a unique view of marketing communications in the 21st century.

Peter is also a lifelong musician and has been performing professionally on jazz drums since the age of 14. He is comfortable on both sides of the glass — as a recording musician and also as a producer of music, radio and television.